E-mail "Newsletter" Management
A periodic e-Newsletter can be a valuable method to keep your business and website current in the minds of your clients and customers. e-Newsletters have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. Let existing experts and specialists in the creation, delivery, and tracking of e-Newsletters handle all the worries...
Many newsletters are published by clubs, churches, societies, associations, and businesses to provide information of interest to their members, customers or employees including upcoming events, services, sales & specials, organizational updates, contact information, and other miscellaneous information. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. Yes you can reach people with targeted information, but you can also be annoying people who may feel they have just received a piece of SPAM or Junk Mail. In some cases you could even be breaking the law by not making sure your e-Newsletter campaigns adhere to the 3 basic types of SPAM compliance ( unsubscribe, content, and sending behavior) as defined in the CAN-SPAM Act of 2003.
There is no need to recreate the wheel within your small business in order to take advantage of business quality e-Newsletters. The tools and workflow needed have already been put together for you as an Internet-based "Cloud Service" offered by many competing online companies. What this competition has created for you, the small-business owner, is a low-cost (even free), high-quality, constantly improving, set of e-Newsletter services that would be expensive or even impossible to duplicate within your own company. Let existing experts and specialists in the creation, delivery, and tracking of e-Newsletters handle all the worries about staying legal with regards to SPAM, ensuring delivery to a large variety of email recipients, and never burdening your current email system that you rely on for daily business use.
MailChimp - Powerful Email Marketing
The talented people at MailChimp have put together a sophisticated, well-documented, e-Newsletter service. A wealth of features and usability is included in the system and makes it our choice for this important task. The variety of organizations using MailChimp extends from one-person sole-proprietorships all the way up to internationally recognized corporations.
- Build and Manage Your List
Setup as many different subscriber lists as you want. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning. Design snazzy signup forms with your own colors and logos, then embed them into your website or blog. We'll provide all the code and list management automatically for you.
- Design HTML Email Campaigns
Built-in tools help you design and deliver great looking HTML email campaigns that actually work. No "fugly" templates here. We provide you with professional header graphics, fonts, and color palettes to customize the perfect email. If you're a professional designer, you can upload your own code.
- Send Emails with Confidence
MailChimp is rated consistently at 97% or better inbox delivery by ReturnPath, an independent monitoring service. MailChimp receives feedback loops from all of the major ISPs, including Yahoo, and is a whitelisted sender where available. Unsubscribes and invalid email addresses are removed automatically.
- E-Mail Tracking and Analytics
MailChimp tracks everything for you. Opens, clicks, bounces and forwarded campaigns. If accountability and ROI are important to you, MailChimp keeps you on top of your email marketing performance with awesome reports. Show your boss you deserve that promotion!
- Google Analytics Integration
Relevant ROI Results in One Glance, Mash your Google Analytics stats with your MailChimp reports, and see instant ROI results for every email campaign you send. In one quick glance.